It's no surprise that the beauty industry markets beauty products that do not aid the root of hair and skin issues and may even perpetuate them. Beauty products are full of unnecessary additives and water so the average consumer gets less for its value. The beauty industry also does little for the environment, using non-environmentally friendly packaging for products.

The Wright Apothecary mission is to provide clean and natural beauty products that is cruelty-free and environmentally friendly.